10 FREE SEO Tools Every Business Should Know About

If you want to improve your online coverage, exposure or rankings, these tools can only help.

Getting ahead of your competition online is one thing, staying ahead is another. We are proud of the fact, we have extremely great success at doing this for the clients we work with but we couldn’t do this without the help of a range of SEO tools. At CTO Digital, we understand the importance of utilising the right tools to enhance your online presence. To help you on your SEO journey, we’ve compiled a list of 10 free SEO tools that every business should know about. These tools can provide invaluable insights, streamline your SEO efforts, and boost your website’s performance without breaking the bank.

SEOquake

SEOquake is a powerful browser extension that provides a wealth of SEO metrics at your fingertips. It allows you to:

• Quickly perform on-page SEO audits.
• Analyse keyword density.
• Check social media statistics.
• Compare URLs and domains in real-time.

SEOquake is an essential tool for any business looking to perform quick and efficient SEO analysis on their website and competitors.

AnswerThePublic

AnswerThePublic is a unique tool that helps you understand what questions and queries your target audience is asking. By entering a keyword, you can:

• Discover a wide range of related questions, prepositions, and comparisons.
• Gain insights into your audience’s concerns and interests.
• Create content that addresses these specific queries.

This tool is perfect for generating content ideas and optimising for long-tail keywords.

Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a versatile website crawler that can:

• Identify broken links.
• Audit redirects.
• Analyse page titles and meta data.
• Generate XML sitemaps.

With its free version, you can crawl up to 500 URLs, making it an excellent tool for small to medium-sized websites.

Ahrefs Webmaster Tools

Ahrefs Webmaster Tools provides detailed insights into your website’s backlink profile and overall SEO health. With this tool, you can:

• Monitor your website’s backlink growth.
• Identify and disavow toxic backlinks.
• Conduct comprehensive site audits.

Ahrefs Webmaster Tools is a fantastic resource for improving your website’s search performance and ensuring a clean backlink profile.

Merkle’s Schema Generator

Merkle’s Schema Generator simplifies the process of creating structured data for your website. By using this tool, you can:

• Generate schema markup for various types of content, including articles, events, and products.
• Improve your website’s visibility in search results with rich snippets.

Implementing schema markup is essential for helping search engines understand your content and enhancing your search presence.

Pagespeed Insights

Google’s Pagespeed Insights is an essential tool for analysing and improving your website’s performance. It allows you to:

• Measure your site’s speed on both mobile and desktop devices.
• Identify performance issues and receive suggestions for improvement.
• Enhance user experience and search engine rankings by optimising page load times.

Page speed is a critical factor in SEO, and this tool helps ensure your website loads quickly and efficiently.

Google Search Console

Google Search Console is a must-have tool for any website owner. It provides:

• Insights into how Google views your site.
• Data on search queries that bring traffic to your site.
• Alerts on indexing issues and security problems.
• Tools for submitting sitemaps and individual URLs for crawling.

Google Search Console is indispensable for monitoring and maintaining your website’s presence in Google search results.

Google Analytics

Google Analytics is a comprehensive tool for tracking and analysing website traffic. With Google Analytics, you can:

• Understand your audience’s behaviour and preferences.
• Measure the performance of your marketing campaigns.
• Identify top-performing content and pages.
• Set and track conversion goals.

By leveraging Google Analytics, you can make data-driven decisions to improve your website’s SEO and overall performance.

Ubersuggest

Ubersuggest is an excellent tool for keyword research and competitive analysis. It allows you to:

• Discover new keyword opportunities.
• Analyse your competitors’ SEO strategies.
• Track your website’s ranking for specific keywords.

Ubersuggest helps you uncover valuable insights that can inform your SEO strategy and drive more organic traffic to your site.

Yoast SEO (WordPress Plugin)

For businesses using WordPress, Yoast SEO is an invaluable plugin. It offers:

• On-page SEO analysis and optimisation tips.
• Tools for optimising meta titles and descriptions.
• Readability analysis to ensure your content is user-friendly.
• Integration with Google Search Console.

Yoast SEO simplifies the process of optimising your WordPress site for search engines, making it a must-have for any WordPress user.

Leveraging the right SEO tools is crucial for improving your website’s performance and staying ahead in the digital landscape. At CTO Digital, we specialise in no-contract SEO services that deliver results. By incorporating these free tools into your SEO strategy, you can gain valuable insights, streamline your efforts, and enhance your online presence. Here’s how these tools can help improve your coverage, exposure, and generate calls, leads, and enquiries:

Enhance Your Website Coverage and Exposure

• SEOquake provides comprehensive SEO metrics that allow you to understand and optimise your site’s structure and content, improving your search engine rankings and making your site more visible to potential customers.
• AnswerThePublic enables you to create content that directly addresses the questions and needs of your audience, positioning your site as a valuable resource and increasing your chances of appearing in search results for relevant queries.
• Screaming Frog SEO Spider helps you identify and fix technical SEO issues that may be hindering your site’s performance. By ensuring your site is technically sound, you improve its crawlability and indexability, leading to better coverage in search engines.

Boost Your Online Presence and Generate Leads

• Ahrefs Webmaster Tools provides insights into your backlink profile and overall SEO health, allowing you to identify and capitalise on link-building opportunities. Quality backlinks can significantly enhance your site’s authority and visibility, driving more organic traffic to your site.
• Merkle’s Schema Generator allows you to implement structured data on your site, improving the way search engines interpret your content. Rich snippets can make your site stand out in search results, increasing click-through rates and driving more targeted traffic to your site.
• Pagespeed Insights ensures your site loads quickly and efficiently, providing a better user experience. Faster load times reduce bounce rates and encourage users to stay on your site longer, increasing the likelihood of them converting into leads or customers.

Monitor and Optimise Performance for Better Results

• Google Search Console offers invaluable insights into how Google views your site, allowing you to monitor your performance in search results and address any issues promptly. By optimising your site based on this data, you can improve your rankings and attract more organic traffic.
• Google Analytics provides detailed data on your website traffic and user behaviour. By analysing this data, you can identify which marketing strategies are working and which need improvement, helping you make informed decisions that drive more calls, leads, and enquiries.
• Ubersuggest helps you discover new keyword opportunities and analyse your competitors’ strategies. By targeting the right keywords and understanding your competitive landscape, you can attract more relevant traffic to your site and increase your chances of generating leads.

Streamline Your SEO Efforts

• Yoast SEO simplifies the process of optimising your WordPress site, providing actionable insights and recommendations to improve your on-page SEO. By following these guidelines, you can ensure your content is well-optimised for search engines, driving more organic traffic to your site.

At CTO Digital, we are committed to helping UK businesses succeed online. That’s why we offer a FREE SEO audit to all UK businesses, which includes a completely free hour of advice aimed at improving your own SEO. Our experts will analyse your website, identify areas for improvement, and provide actionable recommendations to help you achieve your SEO goals.

By utilising these free tools and taking advantage of our free SEO audit, you can unlock the full potential of your website, improve your coverage and exposure, and generate more calls, leads, and enquiries. Start exploring these tools today and see the difference they can make for your business.