We have put together an SEO Audit Checklist that can enhance any locksmith marketing campaign.
We are proud to work with lots of locksmiths in which we get great results for however, we are fully aware there is lots of locksmiths out there that could improve their online coverage by reading this article from CTO Digital. Simply having a website as a locksmith is not enough. To stand out in the highly competitive online landscape and attract more local customers, locksmiths need to ensure that their websites are optimised for search engines. This is where SEO (Search Engine Optimisation) comes into play.
Performing an SEO audit on your locksmith website is a fundamental step toward improving your online visibility and ranking in search engine results. In this guide from CTO Digital, we will walk you through an SEO audit checklist tailored specifically for locksmith websites. By following these steps, you can identify areas for improvement and take your locksmith SEO efforts to the next level.
The first step in ensuring that search engines can crawl and index your locksmith website is to check your robots.txt file. Make sure it allows access to the necessary parts of your site, such as your content and important pages, while blocking irrelevant or sensitive areas.
Verify the existence of an XML sitemap on your website. This sitemap helps search engines understand the structure of your site and the location of important pages. Ensure that it’s up-to-date and properly submitted to search engines via Google Search Console or Bing Webmaster Tools.
Page Loading Speed
Ensure that your locksmith website is responsive and mobile-friendly. Google’s mobile-first indexing means that your site’s mobile version is the primary one considered for ranking.
Optimise images on your website by compressing them without sacrificing quality. Smaller image file sizes can improve page loading speed.
Assign descriptive alt text to all images on your site. This helps search engines understand the content of your images and can improve your site’s accessibility.
Call to Action (CTA)
Clear and Compelling CTAs
Review your website’s call-to-action elements. Are they clear and compelling? Ensure that visitors are guided toward taking the desired actions, such as contacting your locksmith service or requesting a quote.
Check the structure of your website’s URLs. Clean, descriptive URLs are not only user-friendly but also favoured by search engines. Avoid long, complex URLs with unnecessary parameters.
Proper Use of Headings
Inspect your content to ensure proper use of heading tags (H1, H2, H3, etc.). Headings should provide a hierarchical structure that makes it easier for search engines to understand the content’s organisation.
High-Quality, Relevant Content
Review the content on your locksmith website. Is it informative, relevant, and engaging for your target audience? Ensure that your content answers common questions and addresses the needs of potential customers.
Perform keyword research to identify relevant keywords for your locksmith services. Incorporate these keywords naturally into your content, but avoid keyword stuffing.
Content Form Optimisation
Content Form Considerations
As a locksmith, it is important that your website contact forms are clear and concise. You will often be working with clients that are is a state of distress, they could be locked out their property and in need of help, making your contact form as easy as possible to complete will bring you more enquiries.
NAP (Name, Address, Phone Number) consistency is crucial for local SEO. Ensure that your NAP information is consistent across your website, Google My Business (GMB), and other online directories.
Online Directory Listings
Check and update your locksmith business listings on various online directories and review platforms like Yelp, Yellow Pages, and Angie’s List. Ensure that the information is accurate and up-to-date.
Assess your website’s backlink profile. High-quality, authoritative backlinks can boost your locksmith website’s authority in search engines. Disavow low-quality or spammy backlinks if necessary.
Analyse the backlink profiles of your top competitors. Identify opportunities to acquire backlinks from reputable sources within your industry.
Google My Business (GMB) Optimisation
Claim and Verify Your GMB Listing
If you haven’t already, claim and verify your Google My Business listing. Ensure that all information, including your business hours, service areas, and photos, is complete and accurate.
Reviews and Ratings
Monitor and respond to customer reviews on your GMB listing. Positive reviews can improve your local SEO and attract more customers.
Take advantage of Google My Business posts to promote special offers, events, and updates related to your locksmith services.
Social Media Presence
Social Media Integration
Check if your locksmith website is effectively integrated with your social media profiles. Ensure that visitors can easily share your content on social platforms and that your social media icons and links are prominently displayed. Engaging with your audience on social media can also boost your online presence and help with SEO indirectly.
By following this comprehensive SEO audit checklist for locksmith websites, you can identify areas for improvement and take concrete steps to enhance your online presence. Remember that SEO for locksmiths is an ongoing process, and regularly auditing your website is essential to stay competitive in the digital landscape. By optimising your locksmith website, you can attract more local customers and grow your business successfully. If you are struggling with any of these points, please feel free to reach out to CTO Digital, we offer FREE assessments for any locksmith.