Accountancy SEO Agency That Gets Results

CTO Digital do SEO for accountants differently to any other UK SEO agency, that is because we work with 100’s of accountants throughout the UK and understand the accountancy industry. We get to know the businesses we work with and we are experts at generating accountants leads. As an SEO Agency for accountants, there is nothing we do not know when it comes to delivering SEO results for accountants quickly.

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Are people looking for accountants in their local area finding you?

You are here for a reason, that is because when people in your local area search on Google for an ‘Accountant for Tax Returns’, they don’t find your website, right? Maybe when they search on Google for an ‘Accountant Near Me’ they find your website, however, these clicks are not turning in to calls? Are you an accountant spending too much on your accountancy marketing? Contact CTO Digital today and ask about our ‘Accountancy SEO Service’ and you will no longer have these issues. We generate accountants leads and enquiries quickly using proven accountancy SEO methods! If you have been searching for an SEO Agency for accountants, search no more, we are specialist SEO’s for accountants.

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Our Accountants SEO work process

We have an accountancy SEO process that gets results for our clients every time. This process has benefited 100’s of accountancy clients and driven 1000’s of first page Google rankings.

Keyword Research

We work with you to conduct keyword research and agree keyword targets. There is no point in ranking for terms that drive no ROI.

Work Begins

We get to work on driving improvement to your Google rankings and coverage while you get to work servicing your newly found customers.

Check In

Your Customer Account Manager will check in with you numerous times to relay the work we are carrying out and reporting successes.

Reporting & Evidence

We report and evidence the work we have done and what impact the SEO work has had on your rankings, exposure and enquiries received.

Why choose CTO Digital as your Accountancy SEO

With a sea of ‘SEO Experts’ for accountants that can be found easily, CTO likes to do SEO a little differently. We have a proven SEO process that delivers results every time. CTO Digital delivers results by working together closely with our accountancy clients in a transparent way.

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“I am extremely satisfied with the SEO services provided by CTO Digital for my accountancy firm in Stockton on Tees. Their expertise and dedication have greatly improved my website’s coverage online and we can no longer take enquiries online as we are so busy. Before coming across CTO Digital, we had not received any leads from our website however now, we pass the leads on to other accountancy firms. I recommend CTO for accountancy SEO.”

Client Testimonial

Lee Fawcett
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Frequently Asked Accountants SEO Questions

How much does SEO for accountancy firms cost?

The cost of SEO for accountancy firms will be dependant on many factors. Some things that would need to be considered are how competitive your keywords are. Getting found as an ‘accountant in London’ is much more difficult than a search that could be ‘Self Employed Tax Returns in East London’. It would also depend on the technical make up of your website, your current website content and your backlink profile. When calculating the cost of an SEO campaign for an accountant, we factor in various elements. Our commitment is to be upfront about the budget required for tangible results. We can accommodate budgets ranging from £100 to £10000. Your investment in accountancy SEO is entirely your choice, but remember: the more effort CTO puts into your website and SEO, the faster you’ll witness results. A notable advantage of investing in accountants SEO through CTO Digital is that you retain full ownership of all the work we perform, ensuring that our efforts today can yield benefits for years to come.

Does my accountancy business need SEO?

SEO (Search Engine Optimisation) is vital for accountancy businesses aiming to enhance their online visibility. With a plethora of accountancy firms vying for attention, it’s imperative to stand out. A well-optimised website not only ensures higher rankings on search engines but also attracts relevant traffic. Potential clients often turn to search engines when seeking accountancy services; hence, having your firm prominently displayed in search results can significantly increase leads and conversions. SEO is more than just rankings; it’s about establishing trust and credibility. Firms that rank high are often perceived as industry leaders, garnering greater trust from potential clients. Additionally, in the context of local SEO, accountants can position themselves as the go-to accountancy service in their community. While there’s an upfront cost to SEO, the long-term benefits, in terms of sustained organic traffic and brand recognition, offer a substantial return on investment.

How long does SEO take for a local accountant?

The duration required to witness tangible results from SEO fluctuates based on numerous variables, which includes the dedication and resources CTO Digital commits to optimising the accountant’s website, as well as the competitiveness of the targeted keywords. A significant determinant in the time frame for generating accountant leads is the specific location or locations being aimed at. Achieving a high ranking in competitive cities like London, Leicester, or Birmingham is inherently more challenging than in smaller towns such as Norwich, Middlesbrough or Harlow. Nevertheless, our successes span both major cities and also in smaller towns. One thing is clear: if you aim to expand the visibility of your accountancy firm, now is the time to engage with CTO Digital.

In essence, SEO is a marathon, not a sprint, demanding unwavering commitment and patience. Typically, a few months are required before one observes a discernible uptick in search engine positioning and organic web traffic. This is attributed to the time search engines necessitate to crawl and index your refined website content, coupled with the potential existing stronghold competitors might have on the search results. Nonetheless, it’s pivotal to underscore that with CTO Digital’s strategic and persistent SEO endeavours, the journey to achieving positive outcomes can be streamlined. By meticulously analysing keywords, fine-tuning on-site components, curating top-tier backlinks, and dynamically refining tactics rooted in data-driven insights, CTO Digital can expedite the ascent of the accountant’s online presence. Recognising that every website and keyword competitive landscape is distinct, it’s essential to manage expectations for accountancy firms. Location is a key matter when it comes to the time it takes, it is much harder to get coverage in a major city like Liverpool or London than it is a smaller town like Croydon or Wallasey. It’s a continuous evolution, yet the enduring advantages of a proficiently orchestrated SEO plan, such as augmented organic traffic, enhanced search rankings, and bolstered brand recognition, unquestionably justify the time and dedication invested.

As an accountant, do I need to sign a contract?

No, we do not offer contracts with our SEO plans for accountants. We are confident in our ability to improve your website rankings, coverage and leads and therefore do not tie you in to any SEO contract. We ask for 30 days notice to cancel your SEO and it is as simple as; if you’re not happy with our SEO services, you can cancel however, we get very little cancellations in the accountancy niche.

Does my website content affect my rankings?

Yes, absolutely, your website content has a significant impact on your search engine rankings. High-quality, relevant, and well-optimised content is a key factor in determining how search engines like Google rank your website. Here’s how website content affects your rankings:

Relevance to User Queries: Search engines aim to provide users with the most relevant and valuable results for their queries. If your website content is closely aligned with the topics and keywords that users are searching for, it’s more likely to rank higher in search results.

Keyword Optimisation: Properly incorporating relevant keywords into your content helps search engines understand the focus of your pages. However, keyword stuffing (overloading content with keywords) can have a negative impact. Striking the right balance is crucial.

Quality and Engagement: High-quality content that engages users, answers their questions, and provides value is more likely to be shared and linked to by others. This can lead to improved rankings as search engines recognise the content’s authority and popularity.

Freshness: Regularly updating and adding new content to your website signals to search engines that your site is active and relevant. This can positively impact rankings, especially for topics that require up-to-date information. At CTO Digital, we focus on E-A-T, expertise, authority and trust. Freshening your content can help show your expertise and authority over your competitors and therefore bring further trust from potential clients searching for an accountancy firm.

Mobile Optimisation: As mobile usage continues to rise, having content that is mobile-friendly is crucial. Google and other search engines consider mobile compatibility when ranking websites, so ensure your content displays well on mobile devices.

Site Structure and Internal Linking: How your content is organised and linked within your website matters. A clear site structure and strategic internal linking can help search engines crawl and index your content more effectively.

User Experience: Content that provides a positive user experience, such as fast loading times and easy navigation, indirectly affects your rankings. Search engines favour websites that offer a smooth and satisfying experience to users.

Backlinks: Quality content often attracts natural backlinks from other websites, which can significantly boost your rankings. Creating valuable, shareable content increases the likelihood of earning backlinks.

Local SEO: For businesses with a physical presence, optimising content for local search terms and providing location-specific information can enhance local search rankings.

Your website content plays a vital role in determining how search engines rank your site. To improve your rankings, focus on creating high-quality, relevant, and well-optimised content that meets the needs of your target audience. Regularly updating and refining your content strategy based on SEO best practices can lead to improved search engine rankings and increased organic traffic to your website.

Certainly, at CTO Digital, we specialise in providing comprehensive SEO services, including link building, tailored specifically for accountants and accounting firms. Link building is a crucial aspect of search engine optimisation that can significantly impact your website’s authority, search engine rankings, and online visibility.

Here’s how we can assist with link building for accountants:

Quality Backlink Acquisition: We have a team of SEO experts skilled in identifying high-quality and relevant websites within the accounting and finance niche. We can secure backlinks from authoritative websites that are valuable for your SEO efforts.

Guest Posting: We can create informative and engaging content related to accounting topics and secure guest posting opportunities on reputable industry-specific websites. This not only provides valuable information to your target audience but also helps build backlinks to your website.

Local Citations: For accountants with a local presence, we can assist in building local citations and listings in relevant online directories and platforms. This is essential for improving local search visibility.

Content Marketing: Our team can create shareable, informative, and engaging content on your website, making it more attractive to other websites as a source of valuable information. This can naturally attract backlinks from other industry websites.

Link Outreach: We employ effective outreach strategies to connect with other websites and businesses in the accounting and finance sector, fostering link-building opportunities that benefit your SEO efforts.

Competitor Analysis: We conduct competitive analysis to identify the backlink profiles of your competitors and develop strategies to surpass them, ensuring your website gains a competitive edge.

Continuous Monitoring: We continually monitor the performance of backlinks and adjust strategies as needed to ensure they remain valuable and contribute positively to your SEO efforts.

Our link-building strategies are designed to enhance your website’s authority, improve its search engine rankings, and ultimately drive more organic traffic to your website. We understand the unique challenges and goals of accountants, and our tailored approach ensures that your link-building efforts align with your specific objectives.

If you’re interested in our link-building services for accountants or would like to discuss your specific needs and goals, please feel free to reach out to us. We’d be happy to provide more information and work with you to develop a customised SEO strategy that meets your requirements.

Do I get reports for my accountancy SEO?

At CTO Digital, we value transparency and believe in providing comprehensive reports to our accountancy clients. When it comes to SEO work for your accountancy or bookkeeping business, we offer detailed reports that cover various aspects of our strategies and activities. Our reports include thorough keyword research, where we identify the most relevant and high-performing keywords for your business. This helps us optimise your website’s content and meta tags to target the right audience.

We also conduct competitor research to understand the SEO landscape in the area in which you want more coverage from. Our reports highlight key insights and strategies used by your competitors, allowing us to refine our approach and stay ahead.

Content research and creation is a vital part of our SEO strategy. We provide reports that outline the topics, titles, and outlines for the content we plan to create. This ensures transparency and allows you to provide feedback or suggestions. Link building is another essential aspect of SEO. Our reports include information on the websites we have targeted for link building, the outreach efforts made, and the backlinks we have acquired. This helps demonstrate the progress and effectiveness of our link building campaigns.

Furthermore, we provide proof of enquiries driven through our SEO efforts. By tracking and analysing website traffic, conversions, and form submissions, we can quantify the impact of our accountancy SEO work on generating leads and inquiries for your accountant or bookkeeping business. Our reports are designed to be clear, easy to understand, and accessible. We believe in keeping you informed and involved throughout the process, ensuring that you have visibility into the progress and results of our SEO efforts. Our transparent SEO reporting is also delivered to you verbally by your SEO account manager every month to ensure you understand not only the SEO work we are doing but also the success that we get for your accountancy SEO campaign.

Does accountancy marketing really work?

Absolutely! Accountancy marketing can be exceedingly potent, and at CTO Digital, we’re convinced that online marketing, especially via Google, delivers the most impressive outcomes for our dedicated accountancy clients. We have a proven track record of delivering fantastic results for accountants that we currently work with.

Do you do web design for accountants?

Yes we do. At CTO Digital we believe in the accountancy industry your website is your shop front, first impressions count and your website is your first impression. We build accountants websites that give trust to the user searching for an accountant that they want to deal with. We believe an accountant needs a well built website for long term online success. Having a well-built website for an accountant is crucial in gaining new clients online, here at CTO Digital we can help you do that.

I am a busy accountant, do you need much of my time?

No, some of our accountant clients are very involved and prefer to have a significant say in their SEO campaign. On the other hand, some of our accountant SEO clients are swamped with their own tasks and prefer a hands-off approach to their campaign. CTO Digital is flexible and can collaborate with accountants regardless of their level of involvement. Whether you have time to contribute to your SEO campaign or not, CTO Digital is here to ensure results. However, we do need specifics on the locations you cater too. For instance, it wouldn’t be beneficial if we optimise for ‘Accountant in Leicester’ when you’re primarily operating in Nottingham. Such mismatches could deter potential clients in emergencies or immediate needs. Accurate location targeting is paramount for the success of any SEO endeavour.

What is the role of content in accountancy SEO?

In Accountancy SEO, content plays a pivotal role not only in showcasing your knowledge of accountancy but also in optimising your online presence for your specific location. Whether you’re operating in bustling urban centers like London, Birmingham, or Sheffield or catering to clients across the UK, creating high-quality, informative, and location-relevant content is key to your digital success. Content is a potent tool to establish your expertise within the accounting field. By producing informative blog posts, articles, guides, and FAQs, you not only demonstrate your in-depth knowledge but also address the questions and concerns of potential clients. For instance, if you’re an accountant in London, crafting content that specifically addresses the financial challenges and regulations pertinent to the London market can position you as a trusted authority for local businesses and individuals seeking your services. Engaging, well-optimised content not only showcases your expertise but also acts as a magnet for organic traffic. When your content is tailored to the needs and interests of your target audience, it increases the likelihood of potential clients discovering your services during their online searches. Whether you’re serving clients in Birmingham or Sheffield, crafting content that resonates with your local audience can significantly enhance your online presence and attract potential clients who are looking for accountancy solutions in your specific geographic area. Content creation is a dynamic and multifaceted aspect of Accountancy SEO. It’s not only a platform to display your expertise but also an opportunity to tailor your message to your location, whether you’re based in London, Birmingham, Sheffield, or any other region. By creating valuable, location-relevant content, you can enhance your online visibility, connect with your target audience, and position your accountancy firm as the top choice in your area. We are experts at creating content for accountants but don’t take our word for it, give us a call and we can pass you on to accountancy companies we work with to create optimised and engaging content for.

Do you offer SEO for Tax Firms?

Yes, we absolutely offer SEO services tailored specifically for tax firms at CTO Digital. We understand that tax firms have unique needs and requirements when it comes to their online presence and search engine optimisation. Our team of SEO experts has extensive experience working with tax professionals and accounting firms, and we can customise our SEO strategies to address the specific challenges and goals of tax firms. Our SEO services for tax firms encompass a range of strategies and tactics to enhance your online visibility, attract potential clients, and establish your firm as a trusted authority in the tax industry. At CTO Digital, we are committed to helping tax firms improve their online presence, attract more clients, and achieve their business objectives through effective SEO strategies. If you’re interested in learning more about how our SEO services can benefit your tax firm, please don’t hesitate to contact us for a consultation and to discuss your specific needs and goals.

Tailored SEO Strategies that can suit any accountant..

For accountants in the UK aiming to rank on Google, a customised, bespoke SEO strategy from CTO Digital is vital for achieving success. With unique goals, target audience, and industry dynamics, a tailored approach is essential. Thorough keyword research, optimised content, quality backlinks, and local SEO tactics ensure higher visibility, relevant traffic, improved conversions, and a competitive edge. We have had success using tailored strategies for accountants in London, Birmingham, Manchester and almost every other major city.

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Local Accountancy SEO - Put Your Business On The Map

By collaborating with CTO Digital for local SEO, accountants in the UK can generate qualified leads within their community. Our specialised SEO strategies focus on distinct locales, ensuring that when someone searches for an accountant in London, for example, they find you. Whether your focus is a town, county, borough, or city, our local accountancy SEO can source leads from any location. Our techniques encompass refining website content with location-centric keywords, enhancing Google My Business profiles, managing online client reviews. With the local SEO expertise of CTO Digital, accountancy firms can bolster their online footprint and generate more enquiries.

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SEO for Accountants That Drives Leads & Calls

CTO Digital offers results-oriented SEO services for accountants designed expressly for local accountants, aiming to drive accountant-related enquiries, phone calls, and maximise conversions. Our strategic method centres on elevating your website to achieve top positions in local search rankings, ensuring your firm stands out to potential clients seeking accountancy services in your vicinity. We incorporate compelling call-to-action prompts across your website, motivating visitors to initiate contact with your firm. Through our adept SEO techniques combined with efficient call-to-action placements, we aid local accountants in garnering a consistent inflow of phone inquiries and expanding their clientele. CTO Digital is a leading SEO agency for accountants. If you’re an accountant desiring increased client calls, don’t hesitate to get in touch with us.

Trusted by Accountants Throughout the UK

As an SEO agency specialising in accountants, we have earned the trust of both solo practitioners and large-scale accountancy firms with up to 50 employees. Our expertise lies in optimising the online presence of accountants, from local bookkeepers to expansive accountancy corporations.

For those local bookkeepers looking to increase their online inquiries, our tailored SEO strategies can significantly enhance your visibility in search engine results, bringing potential clients directly to your virtual doorstep. If you’re an established accountancy firm aiming to dominate your industry, our comprehensive SEO solutions can elevate your brand to the forefront, ensuring you stay ahead of the competition.

Don’t let your competitors seize the online advantage. Take action today and harness the power of SEO to propel your accounting business to new heights. Contact us now to schedule your free SEO assessment and discover how we can help you achieve your online marketing goals. With CTO Digital, the possibilities are endless, and your success is our priority.”


How do we generate leads for accountants?

We have an SEO process that get results for every accountant we choose to work with. We generate accountancy and bookkeeping leads every day using this SEO process in all major cities in the UK including London, Manchester and Birmingham. You would think that we could keep our recipe for success to ourselves right? Think again! CTO offer transparent SEO services to accountants…

SEO Fact find and goal setting

Fact finding is pivotal for a successful Accountancy SEO campaign orchestrated by CTO Digital. We recognise the significance of collating precise details about your accountancy firm, prospective clients, industry rivals, and market trends. Through comprehensive exploration and scrutiny, we derive key insights that inform our SEO initiatives. Fact finding facilitates the pinpointing of pertinent keywords, content optimisation, and the adoption of efficacious tactics to enhance visibility, draw meaningful traffic, and secure lasting achievements in the accountancy domain. At this juncture, it’s imperative to ensure that your website design is optimised for mobile accessibility, given that a majority of accountancy inquiries often originate from mobile devices. Rely on CTO Digital’s rigorous fact finding approach for a transformative SEO journey.

Keyword research

Keyword research plays a vital role in an accountancy SEO campaign. At CTO Digital, we understand that identifying the right keywords is crucial for targeting the right audience and improving search engine rankings. Our team conducts thorough keyword research using industry-specific tools and techniques. We analyse search volume, competition, and user intent to select relevant keywords that align with your business and brand. This strategic approach ensures if a search is conducted on Google for an accountant in London and you are an accountant in London, we ensure you have every chance of being found. This of course makes SEO keyword research imperative for accountants that what to generate the right type of enquiries to suit their business.

SEO Content Planning

Content planning is vital for any SEO campaign to generate leads. We recognise the integral role of rich, pertinent content in elevating search engine placements and captivating prospective clients. Our SEO team meticulously orchestrates content formulation, ensuring it aligns seamlessly with your accountancy firm’s objectives and the interests of your audience. We delve deep into research to pinpoint subjects and keywords that strike a chord with your clientele. Recognising and becoming intimately familiar with the location you seek leads from is pivotal when planning SEO content and pages. If your aim is to be identified as an accountant in Leeds, for instance, we need to tailor the content specifically to Leeds and areas in and around Leeds. By crafting a coherent content blueprint, we can enrich your website with invaluable insights, amplify organic prominence, and position your accountancy practice as a beacon of expertise in the sector. While having dedicated landing pages for specific locales is a start, generating inquiries from these pages is the next step. The call to action cannot be overlooked in the accountancy realm. Often, individuals reaching out to accountants require timely, professional assistance; hence, the call to action on an accountant’s website warrants special attention, ensuring swift and clear paths to service.

On Page Technical SEO

Correct implementation of on-page technical SEO is crucial for an accountants SEO campaign conducted by CTO Digital. We understand the significance of optimising your website’s technical elements to enhance search engine visibility. Our team focuses on optimising meta tags, URL structures, header tags, and site speed. We also ensure proper indexing, crawl-ability, and mobile responsiveness. By addressing these technical aspects, we improve user experience, facilitate search engine crawling, and increase the chances of higher rankings and organic traffic for your accountancy or bookkeeping business. 

Website Speed & Usability

Website speed and usability are pivotal in an accountancy SEO campaign led by CTO Digital. We understand that a quick-loading and intuitive website augments the overall user experience, translating to enhanced engagement and elevated conversion rates. Our team is committed to refining page load speeds, bolstering mobile responsiveness, and simplifying navigation pathways. By placing website speed and usability at the forefront, we ensure visitors enjoy a fluid browsing journey, search engines hold your site in high regard, and potential clients are more inclined to opt for your accountancy services over rival firms. Possessing an accountancy website that loads rapidly is of utmost significance—after all, who wants to dally with lagging web pages when they’re in urgent need of financial advice?

Content creation and page building

Content and page creation are paramount in an accountancy SEO campaign conducted by CTO Digital. We understand that high-quality, relevant content is crucial for attracting and engaging your target audience. Our team focuses on creating compelling and informative content that aligns with your accountancy or financial business goals and target keywords that have been researched. Accountants generally need to target specific locations and it is crucial your website have the page and content that reflects the location that you want to be found. We optimise page structure, headings, and meta tags to ensure search engine visibility. By consistently producing valuable content, having great call to action, we enhance your website’s authority, attract organic traffic, and increase the likelihood of conversions for your accountancy business.

Backlink Building

Ethical backlink building is imperative in an accountancy SEO campaign orchestrated by CTO Digital. We champion quality over sheer numbers when procuring backlinks for your online portal. Our brigade concentrates on constructing authoritative and germane links from esteemed sources within the accountancy domain. By adhering to honourable standards, we ascertain that your website garners trustworthiness, enhances its standing on search engines, and draws pinpointed traffic. Our tactical methodology in backlink building aids in positioning your accountancy firm as a credible and dependable leader within the financial sector. Typically, the accountants we collaborate with seek visibility for terms like ‘Accountant in Essex’ or ‘Payroll in Birmingham’. Specialised link-building centred on precise target keywords and locations is a forte of CTO Digital.

SEO Reporting & Account Management

At CTO Digital, we pride ourselves on delivering clear and easy-to-understand SEO reporting for our accountancy, bookkeeping and financial industry clients. Our reports provide comprehensive insights into the progress and results of your SEO campaign. Our team of SEO Account Managers present key metrics such as website traffic, keyword rankings, and conversions in a concise and visually appealing format. Additionally, we include detailed information on keyword research, competitor analysis, content creation, link building, and the impact on lead generation. Our transparent reporting ensures that you have full visibility into the success and effectiveness of our SEO efforts for your accountancy business. Our monthly reporting makes it clear as to what success we have had, because we offer no contract, pay as you go SEO, as an accountant, you get to decide whether you continue with your accountancy SEO campaign.

Some Of Our Accountancy SEO Clients

We have 100’s of happy accountant SEO clients who are inundated with enquiries because of CTO Digital’s SEO service. All of these accountants would highly recommend as an accountant, you should work with CTO Digital for SEO.

Abacus Accountancy

Abacus Accountancy

LDF Accountancy

LDF Accountancy

NRA Accountancy & Tax

NRA Accountancy & Tax

What our clients say about us.