The Importance of Easy-to-Understand SEO Account Management: A CTO Digital Perspective
We believe that account management is a crucial role in any SEO campaign.
When it comes to SEO for SME’s in the UK, the success of a digital agency relies not only on technical expertise but also on the quality of communication with clients. Throughout every area of the UK, whether you’re based in major city like London or in a small town like Stockton on Tees, the competition for SEO agencies is rife. This makes SEO account management more important than ever with the need to make it clear to clients how and why you have got good results. At CTO Digital, we understand the significance of clear and transparent account management in delivering exceptional SEO services. In this blog, we will highlight how CTO Digital makes reporting easy to understand, provides extensive evidence for our strategies, avoids jargon, and offers flexibility by not tying clients into contracts, ensuring peace of mind for our valued partners.
The account managers at CTO Digital have been through extensive training not only in SEO but also in website design, online technology, business management and account management. Our account managers are a massive part of CTO Digital, they are our key communicators with clients so we make sure we invest time in to these people to ensure our clients receive the best possible experience from CTO. Here you will find how we like our SEO account managers to communicate.
Simplified Reporting for Clarity
Effective communication is the backbone of any successful client-agency relationship. At CTO Digital, we believe that comprehensive reporting should be straightforward and easily accessible. We go the extra mile to break down complex SEO analytics into understandable insights, providing our clients with a clear understanding of their website’s performance and the impact of our strategies.
By presenting data in a visual and intuitive manner, our account managers enable clients to make informed decisions and stay engaged with the progress of their SEO campaigns. This transparency fosters a sense of trust and collaboration, vital for achieving long-term SEO success.
Providing Extensive Evidence to Support Strategies
When it comes to SEO, every decision we make at CTO Digital is data-driven. We firmly believe that evidence-based strategies yield the best results. Our account managers back their recommendations with concrete evidence, highlighting the key reasons behind specific optimisations or changes.
By offering extensive evidence through SEO reporting, we empower our clients to grasp the rationale behind our actions and witness the positive impact on their website’s performance. This approach helps in building confidence in our SEO expertise and emphasises the value CTO Digital bring to their business.
No Jargon, Just Clear Communication
In an industry full of technical terms and acronyms, CTO Digital takes pride in its commitment to avoid confusing jargon when communicating with clients. We recognise that not everyone is familiar with SEO terminology, and using complex language can create unnecessary barriers.
Our account managers are skilled in explaining SEO concepts in simple terms, ensuring that clients fully comprehend the strategies employed and the progress made. This open and straightforward approach fosters a collaborative atmosphere, where clients feel comfortable asking questions and engaging with the optimisation process.
SEO Contract Flexibility for Peace of Mind
At CTO Digital, we believe in earning our clients’ loyalty through exceptional service, rather than binding them with long-term contracts. We offer flexible agreements, allowing clients to adapt their SEO services based on their evolving needs.
This approach gives our clients the freedom to explore and experience the benefits of our SEO expertise without the concern of being locked into a contract. It underscores our commitment to building long-lasting relationships based on trust and mutual success.
At CTO Digital, we recognise that providing our SEO account managers with the right set of tools is crucial for delivering exceptional results to our clients. We invest in industry-leading software and platforms to empower our account managers with valuable insights, data-driven strategies, and a competitive edge in the ever-evolving world of SEO. Let’s take a closer look at some of the cutting-edge tools we provide to our dedicated account managers:
SERanking: Unleashing Comprehensive SEO Analytics
SERanking is a powerful all-in-one SEO platform that equips our account managers with the necessary tools to analyse, optimise, and track the performance of our clients’ websites. With SERanking, we gain access to an array of features, including keyword research, competitor analysis, on-page SEO audit, backlink monitoring, and comprehensive ranking reports.
This tool serves as the backbone of our SEO campaigns, enabling our account managers to make data-driven decisions, identify opportunities for growth, and refine strategies to achieve the best possible results for our clients.
Ahrefs: Unraveling Backlink and Keyword Insights
Ahrefs is renowned in the SEO industry for its extensive backlink analysis and keyword research capabilities. As one of the most reputable SEO tools available, Ahrefs empowers our account managers to gain valuable insights into the backlink profiles of our clients’ websites, identify link-building opportunities, and assess the strength of competitors’ backlink profiles.
Furthermore, Ahrefs provides in-depth keyword data, including search volumes, keyword difficulty scores, and SERP analysis, enabling us to target high-impact keywords that drive organic traffic and improve our clients’ search engine rankings.
Lowfruits.io: Revealing Hidden Keyword Opportunities
Lowfruits.io is a valuable keyword research tool that uncovers “low-hanging fruit” keywords—those with high search volumes and relatively low competition. By identifying these untapped keyword opportunities, our account managers can create targeted content and optimise existing pages to rank higher quickly. This tool not only helps us improve organic traffic and search rankings but also ensures that our clients’ websites attract relevant and qualified leads, increasing their chances of conversion.
Google Analytics and Google Search Console: Harnessing Google’s Own Insights
No SEO strategy is complete without harnessing the power of Google’s own tools. Google Analytics and Google Search Console provide essential data about website traffic, user behaviour, and search performance.
Our account managers utilise Google Analytics to track website traffic, monitor user engagement, and identify areas of improvement. Meanwhile, Google Search Console helps us understand how our clients’ websites are performing in Google’s search results, providing valuable data on search queries, click-through rates, and indexing status.
By leveraging these insights, our account managers gain a holistic view of our clients’ websites, enabling them to fine-tune SEO strategies for optimal performance.
SEO by CTO Digital goes beyond technical expertise:
CTO Digital understands that successful SEO goes beyond technical expertise; it hinges on the quality of communication and the level of trust established with clients. By prioritising easy-to-understand account management, providing evidence-based strategies, avoiding jargon, and offering contract flexibility, we aim to empower our clients and foster a collaborative SEO journey. Our commitment to transparency and simplicity sets us apart as an SEO agency that prioritises our clients’ peace of mind and delivers tangible results. We ask our account managers to get to know your business, to get to know you. CTO stands for Collaborate Together Online, this is exactly the approach we have to SEO account management.
Remember, at CTO Digital, your success is our success!
