What is a Featured Snippet?
A featured snippet is a way of answering a query on Google. Continue reading to find out more…
Here at CTO Digital, we are always trying to find ways of getting our clients further coverage on all major search engines. Some of our clients are experts in their field but don’t have the knowledge that we have that enables them to show off their skills.
One of our clients that falls in to this category is The Paving People, they are fantastic when it comes to installing driveways and patios but they struggle to show off their knowledge, this is where we step in with our knowledge around search engines and getting our clients coverage. We decided to tell the world about something relative in The Paving People’s industry, block paving problems….
What is a Featured Snippet on Google?
A featured snippet as seen above for ‘Block Paving Problems’, often referred to as position zero, is a concise summary of an answer to a user’s query that is displayed prominently at the top of Google’s search results. It aims to provide users with immediate and relevant information without the need to click through to a website. This coveted position can significantly increase visibility and drive traffic to the website that owns the featured snippet. To get Google’s own version of what a featured snippet it, click here.
So, how does Google decide which content to feature in these snippets? The answer lies in the quality and relevance of the content. Google’s algorithms scour the web for content that best answers users’ questions comprehensively and concisely. Therefore, informative and comprehensive blogs that address common queries tend to perform well in securing featured snippets.
How Do You Get a Featured Snippet?
Let’s take a recent success story with one of our clients, The Paving People. By leveraging our expertise in digital marketing and SEO, we crafted a blog addressing common block paving problems. Through meticulous keyword research and content optimisation, we ensured that the blog provided valuable insights and practical solutions to users’ queries.
As a result of our efforts, The Paving People’s blog secured a featured snippet for the search query ‘Block paving problems’. This achievement not only positioned our client as an authority in the industry but also drove significant organic traffic to their website. By addressing users’ needs directly and comprehensively, we enabled them to stand out in a competitive digital landscape.
The Featured Snippet Process
Our journey began with meticulous research and collaboration with The Paving People. Recognising the importance of addressing common queries related to block paving, we embarked on a comprehensive exploration of the topic. Through in-depth discussions and quizzes with the client, we uncovered a plethora of issues that homeowners encounter with block paving—ranging from drainage problems to weed growth and beyond.
Armed with this valuable insight, we set out to craft an article that not only addressed these issues but also provided practical solutions. Working hand-in-hand with The Paving People, we meticulously curated content that delved into the nuances of each problem, offering expert advice and guidance every step of the way.
But our efforts didn’t stop there. Understanding the importance of visual appeal in engaging online audiences, we collaborated with The Paving People to incorporate captivating imagery that brought the content to life. From before-and-after photos showcasing the transformative power of proper block paving maintenance to detailed diagrams elucidating drainage solutions, every image was carefully selected to enhance the reader’s understanding and engagement.
Moreover, we ensured that the article was optimised for maximum visibility and effectiveness. Implementing schema mark-up, we provided search engines with structured data that enhanced the article’s relevance and visibility in SERPs. A meticulous approach to heading structure and meta data further solidified the article’s position as an authority on this subject.
The Result..
The result? A masterpiece of content that not only resonated with readers but also caught the attention of Google’s algorithms. Through our collective efforts, The Paving People’s article secured a coveted featured snippet for the search query ‘Block paving problems’, catapulting our client to the forefront of their industry and driving significant organic traffic to their website.
