BlogConversion OptimisationWhat Makes a Good Website in 2023? The Elements That Drive Engagement and Conversions

What Makes a Good Website in 2023? The Elements That Drive Engagement and Conversions

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Almost halfway through 2023, the expectations and preferences of online users continue to evolve rapidly. To succeed in today’s digital world, UK businesses must prioritise creating websites that not only capture attention but also engage and convert visitors. In this blog post, the design team at CTO Digital will explore the key elements that make a good website in 2023, focusing on call-to-action (CTA) strategies, effective contact forms, engaging content, and the importance of high-quality imagery.

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Compelling Call-to-Action (CTA):

A well-designed website should include clear and compelling CTAs to guide visitors towards desired actions. Effective CTAs:

  • Stand out visually: Use eye-catching colours, fonts, and graphics to draw attention to your CTAs.
  • Use persuasive language: Craft concise and action-oriented copy that encourages visitors to take the desired action.
  • Position strategically: Place CTAs in prominent locations on your website, such as above the fold or at the end of engaging content sections.

User-Friendly Contact Forms:

Contact forms are vital for capturing leads and encouraging customer inquiries. Optimise your contact forms:

  • Keep it simple: Ask for only essential information to minimise friction and maximise completion rates.
  • Mobile responsiveness: Ensure your contact forms are mobile-friendly, allowing users to easily submit inquiries from any device.
  • Provide feedback: Display confirmation messages or thank you pages after form submission to reassure visitors that their inquiry has been received.

Engaging and Informative Content:

High-quality and engaging content is paramount for keeping visitors on your website and encouraging them to explore further. Consider the following strategies:

  • Compelling headlines: Craft attention-grabbing headlines that entice visitors to read more.
  • Concise and scannable: Break content into easily digestible paragraphs, incorporate subheadings, and use bullet points or numbered lists for clarity.
  • Visual elements: Supplement your content with relevant images, infographics, or videos to enhance comprehension and engagement.

High-Quality Imagery:

In the visually driven digital landscape of 2023, the importance of high-quality imagery cannot be overstated. Use visually appealing visuals:

  • Professional photography: Invest in high-quality, original images that accurately represent your brand and products/services.
  • Consistent branding: Maintain a consistent visual style and colour palette across all imagery to reinforce your brand identity.
  • Optimised file sizes: Compress and optimise images to ensure fast loading times without compromising quality.

Intuitive Navigation:

A well-organised and intuitive navigation structure is crucial for guiding visitors through your website. Optimise navigation:

  • Simplify menu structure: Keep the main navigation menu simple and clear, avoiding clutter or excessive drop-downs.
  • Use descriptive labels: Use concise and understandable labels that accurately represent each page or section.
  • Implement breadcrumbs: Breadcrumbs help users understand their location within your website and facilitate navigation

Mobile-Friendly Design:

In the mobile-first era, a good website must be fully responsive and optimised for mobile devices. Ensure:

  • Responsive design: Your website should adapt seamlessly to various screen sizes and orientations.
  • Touch-friendly elements: Buttons and links should be large enough to be easily tapped with a finger.
  • Fast loading speed: Optimise images and minimise code to ensure fast load times, providing a smooth user experience on mobile devices.
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Does your website drive engagement and enquiries?

Creating a good website in 2023 requires careful attention to various elements that drive engagement and conversions. Incorporate compelling CTAs, user-friendly contact forms, engaging and informative content, and high-quality imagery to capture visitors’ attention and encourage desired actions. Additionally, prioritise intuitive navigation and mobile-friendly design to ensure.

Do not worry, CTO Digital is here to help…

With a combined experience of over 60 years in website design, development and marketing CTO Digital are here to collaborate with your business to help you succeed online. Contemplating a new website can be a daunting task, well don’t worry, reach out to us for some free advice and guidance. Call us today and see how we can help.



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