Does Your Landing Page Have This…..
Creating a landing page that succeeds is no easy feat…
Creating a high-converting landing page is crucial for any business that is in a competitive industry. As an SEO agency, we are proud to work with businesses throughout the UK which are in very cut-throat niches. We don’t like to keep our hard earned digital knowledge to ourselves, so we thought we would share with our readers, how we go about making a landing page that WILL convert enquiries for any UK business.
Clean URL String
Your landing page’s URL should be concise and relevant to the content it offers. A clean URL is not only user-friendly but also helps with SEO. Avoid long, complex URLs and use keywords when possible. An example of this, if you offer accountancy in London, make your url example.com/accountant-london/
Clean Hero Images
A compelling hero image is the first thing visitors see on your landing page. Ensure that it’s high-quality, relevant to your offer, and free from distractions. A clutter-free hero image can captivate your audience and set the tone for your page.
Above the Fold USPs (Unique Selling Propositions)
Your landing page should immediately communicate the unique value your product or service offers. Highlight your USPs above the fold, where visitors can see them without scrolling. Make it clear why your offering is the best choice.
Above the Fold Call to Action (CTA)
Your CTA button should be prominently displayed above the fold, making it easy for visitors to take action. Use persuasive language that encourages clicks, such as “Get Started,” “Request a Demo,” or “Buy Now.”
Unique and Engaging Content
Engage your visitors with compelling, original content. Explain the benefits of your product or service concisely. Use persuasive language that addresses the pain points of your target audience and showcases how your solution solves their problems.
Clean Heading Structure
Organise your content with a clear and hierarchical heading structure. Use headings (H1, H2, H3) to break up text, making it easy for visitors to scan and find the information they need. This also helps with SEO.
Clear Internal Linking
Guide visitors to relevant content on your website through strategic internal linking. Link to related blog posts, case studies, or other landing pages that can provide additional value or information to your audience.
Easy-to-Use Contact Forms
If you want visitors to get in touch or request more information, make sure your contact forms are user-friendly and easy to fill out. Keep the form fields minimal and ask for only essential information. Ensure that the submission process is seamless.
Visually Appealing Imagery
In addition to your hero image, use visually appealing imagery throughout your landing page. Visual content can help convey your message more effectively and keep visitors engaged. Ensure that all images are high-quality and relevan
Social Proof
Include elements of social proof to build trust with your visitors. Testimonials, reviews, client logos, and trust badges can reassure potential customers that they are making the right choice by engaging with your product or service.
Mobile Responsiveness
With an increasing number of users accessing websites on mobile devices, it’s essential that your landing page is fully responsive. Ensure that it looks and functions well on smartphones and tablets, as this can significantly impact conversion rates.
Page Loading Speed
A slow-loading page can deter visitors and harm your search engine rankings. Optimise your landing page for speed by compressing images, minimising code, and using a reliable hosting provider. Fast-loading pages provide a better user experience.
A/B Testing
Continuously refine your landing page’s performance through A/B testing. Experiment with different elements, such as CTA button color, copy, and layout, to determine what resonates best with your audience. Use data to make informed decisions and drive improvements.
Security
Ensure that your landing page has secure connections (HTTPS) and that any data collected through forms is protected. Displaying security badges and assuring visitors that their information is safe can boost trust and conversion rates.
Analytics and Tracking
Implement robust analytics tools like Google Analytics to monitor visitor behaviour on your landing page. Track metrics like bounce rate, conversion rate, and user demographics to gain insights and make data-driven optimisations.
Clear Privacy Policy
If you’re collecting personal information, include a link to your privacy policy. Transparency about data usage and protection is essential, especially with growing concerns about online privacy.
Exit-Intent Pop-ups
Consider using exit-intent pop-ups to capture leads from visitors who are about to leave your page. Offer a valuable resource, such as an eBook or a discount, in exchange for their email address.
Compelling Headlines and Subheadings
Craft persuasive headlines and subheadings that grab attention and convey your message succinctly. A strong headline can make visitors want to read more.
Mobile-Friendly Forms
If your landing page includes forms, ensure they are easy to complete on mobile devices. Use mobile-friendly input fields and minimise the need for excessive typing.
Thank You Page
After visitors convert, redirect them to a thank-you page that confirms their action and provides additional information or calls to action. This is also an opportunity to engage further with your audience.
Want Help Incorporating These Points?
Incorporating these additional elements and best practices into your landing page strategy can help you create high-performing pages that drive results for your clients. Remember that landing page optimisation is an ongoing process, and staying responsive to user feedback and data insights is key to sustained success in digital marketing. If this article has gone over your head or you’re thinking ‘I could do with some help with my landing page conversion’, reach out to us. We offer a FREE assessment to any UK business that needs help with their landing page conversion.
FAQ’s
What Makes a Landing Page Successful?
A successful landing page is one that captures the visitor’s attention and drives them to take a specific action, such as signing up, making a purchase, or booking a consultation. To achieve this, several key elements must be in place. First, the page should have a clean URL that clearly reflects its purpose, making it easy for users and search engines to understand. Second, a compelling hero image should be used above the fold to engage visitors immediately. Additionally, the unique selling propositions (USPs) should be highlighted clearly above the fold, allowing users to understand the value of the offer without scrolling. A prominent call-to-action (CTA) button, such as “Get Started” or “Request a Demo,” should be included to guide users toward the desired action. These components, combined with engaging content and a user-friendly design, contribute to a high-converting landing page that effectively turns visitors into leads or customers.
Why Are Unique Selling Propositions (USPs) Important for a Landing Page?
Unique Selling Propositions (USPs) are crucial for landing pages because they communicate the distinct benefits of your product or service. USPs differentiate your business from competitors and provide potential customers with compelling reasons to choose you. By positioning your USPs prominently—ideally above the fold—visitors can immediately understand the value of what you’re offering. This clarity helps reduce bounce rates and increases the likelihood of conversion. For example, if you are offering a faster, more affordable solution than competitors, make sure this is highlighted early on. Combining USPs with a strong call-to-action (CTA) can further encourage visitors to engage. In competitive industries, clear and compelling USPs can be the deciding factor that persuades visitors to act, whether it’s signing up for a newsletter, making a purchase, or contacting you for more information.
How Can You Optimise a Landing Page for Better Conversion Rates?
To optimise a landing page for better conversion rates, start by ensuring that all critical elements are visible above the fold. Include a concise headline that communicates your offer and a CTA that clearly directs users to the next step. Use high-quality images and a clean, uncluttered design to make the page visually appealing. Incorporate social proof elements such as testimonials, client logos, or trust badges to build credibility and reassure visitors. Mobile responsiveness is another essential factor, as more users access websites on mobile devices. Make sure your forms are easy to fill out and have minimal required fields to reduce friction. Additionally, use analytics and tracking tools to monitor user behavior and identify areas for improvement. Implement A/B testing to experiment with different layouts, headlines, and CTA placements to determine what works best. Continually refine the page based on data insights to maximize conversions and achieve your marketing goals.
