Improving Your Web Presence With Printed Materials
Print marketing is often a channel that is overlooked by new business start-ups..
Most SME’s in the UK when starting a business in 2024 will immediately go to a digital marketing plan and not consider other ways of generating coverage. Something that is often overlooked is the significance of traditional print materials.
For small and medium-sized enterprises (SMEs), integrating print materials strategically can be a powerful strategy for boosting visibility and engagement on the web. We have asked our SEO team to put together this article, outlining how printed materials done professionally through a printing company can be a great way of improving the visitor numbers to your website and how it can certainly be a way of generating new customers to your business.
Printed Review Cards:
Online reviews are crucial for SMEs to establish credibility and improve their search engine visibility. Printed review cards serve as tangible prompts for customers to leave feedback, bridging the gap between offline transactions and online engagement. Distributing these cards along with purchases or invoices encourages satisfied customers to share their experiences online. By incorporating QR codes on these cards, SMEs can streamline the review submission process, making it easier for customers to leave feedback via their smartphones. Real-life examples illustrate how SMEs have successfully enhanced their online reputation and SEO rankings through printed review cards.
Business Cards:
Although traditional business cards may seem outdated, they remain valuable tools for networking and brand promotion. Modernising these cards for the digital era involves integrating social media handles, website URLs, and QR codes. By including these digital touch-points, business owners can seamlessly bridge offline interactions with online engagement. Creative design elements can make business cards memorable and shareable, increasing the likelihood of recipients visiting the company’s website or social media profiles.
Brochures and Flyers:
Brochures and flyers serve as tangible marketing collateral that can effectively drive traffic to your website. These printed materials provide an opportunity to showcase products, services, and brand stories in a visually compelling format. By integrating QR codes or custom URLs, business owners can direct readers to specific landing pages or product pages on their website. Crafting compelling calls-to-action within these materials encourages recipients to take the next step online, whether it’s requesting a quote, signing up for a newsletter, or exploring additional content. Tracking and measuring the effectiveness of printed materials in driving web traffic allow SMEs to refine their marketing strategies for optimal results.
Business Stationery:
Consistent branding across all touch-points is essential for SMEs looking to establish a strong online presence. Customised business stationery, including letterheads, envelopes, and notepads, reinforces brand identity and professionalism. By incorporating logos, branding colours, and contact information, SMEs can create a cohesive brand experience for customers and prospects alike. Each piece of business stationery serves as a subtle reminder of the company’s presence, driving brand recognition and trust both offline and online.
Printed Clothing:
Custom clothing printing, such as branded t-shirts, hats, or uniforms, turns employees and customers into walking advertisements for your business. By prominently featuring your logo or slogan on apparel, SMEs can increase brand visibility in various settings, from trade shows to everyday interactions. Branded clothing not only fosters a sense of unity among employees but also serves as a conversation starter, sparking interest and curiosity about your business. In the age of social media, photos featuring branded apparel can further amplify your online reach, extending your brand’s presence beyond physical encounters.
Business Signage:
Strategically placed business signage acts as a silent salesperson, attracting attention and guiding customers to your physical location or online platforms. Whether it’s storefront signs, banners, or vehicle wraps, eye-catching signage reinforces brand recognition and directs traffic to your website or social media profiles. Incorporating QR codes or custom URLs on signage provides a seamless transition from offline to online engagement, encouraging customers to explore your products or services further. Additionally, leveraging geotargetted signage can enhance local SEO efforts, ensuring your business stands out in the digital marketplace.
Improving Online Presence Through Print:
Incorporating print materials into your marketing strategy can significantly enhance your online presence as an SME based in the UK. From printed review cards that drive online reviews to business cards that connect offline networking with digital engagement, each print material plays a pivotal role in driving traffic and increasing brand visibility online. By adopting a strategic approach and leveraging innovative techniques such as QR codes and personalised URLs, SMEs can maximise the impact of their print materials in the digital age. As technology continues to evolve, the synergy between print and online marketing channels will remain a cornerstone of successful marketing strategies for SMEs.
If you’re an existing client of ours and would like to incorporate print in to your marketing plans, please speak with your account manager who can arrange this. Should you be a UK SME who needs help with print marketing or digital marketing, we are here to help you.
