Things to consider if over recent years you have seen significant drops in rankings or organics traffic.
In the ever-evolving landscape of search engine optimisation, it is crucial for CTOs, digital marketers, and SEO specialists to have a deep understanding of Google algorithm updates and their implications. In this comprehensive article, we will provide an in-depth analysis of recent Google algorithm updates, discuss the potential impact on websites, and outline actionable strategies to navigate these updates successfully. As experts, CTO Digital is dedicated to helping businesses thrive in the face of algorithm changes. As an SEO Agency, we have hundreds of clients that any of the below mentioned updates could be harmful to. Most clients don’t start their SEO journey with CTO, most have had their fingers burnt by another company. Often we are rectifying mistakes made in the past which are out of our hands. Whether you’re a locksmith, plumber, accountant or just a blogging enthusiast, it is imperative you follow Google’s updates if you want long term success online.
June 2021 Core Update:
Objective: The June 2021 Core Update focused on improving search result relevance and enhancing user experience by prioritising content quality and relevance.
Impact: If your website experienced fluctuations in rankings and traffic, it is essential to conduct a thorough analysis. Evaluate the quality, relevance, and engagement metrics of your content. Identify areas for improvement, such as enhancing content depth, improving site navigation, and optimising user engagement. Collaborate with CTO Digital to perform a comprehensive website audit, leverage data-driven insights, and implement strategies to align with Google’s standards.
a. Evaluate your content: Analyse your existing content to identify opportunities for improvement. Enhance content quality by ensuring accuracy, relevance, and uniqueness. Aim for comprehensive and authoritative articles that address users’ needs.
b. User experience optimisation: Focus on providing a seamless and enjoyable user experience. Optimise page load speed, improve mobile responsiveness, and ensure intuitive navigation. Enhance user engagement by incorporating interactive elements such as videos, quizzes, or user-generated content.
c. E-A-T implementation: Expertise, Authoritativeness, and Trustworthiness (E-A-T) are crucial ranking factors. Showcase your expertise through author bios, industry accreditations, and high-quality references. Build authoritative backlinks and establish trust by displaying security certificates and user testimonials.
December 2020 Core Update:
Objective: The December 2020 Core Update aimed to refine search results by prioritising content relevance, quality, and user experience.
Impact: If your website experienced a decline in rankings and organic traffic, proactive measures can help recover and improve your search visibility.
a. Content assessment and improvement: Conduct a comprehensive content audit. Identify pages with low-quality or thin content and enhance them with additional information, visuals, or expert insights. Aim for a diverse content mix, including articles, guides, infographics, and videos.
b. On-page optimisation: Optimise meta data, headings, and internal linking structure to improve content relevance and accessibility. Use descriptive and keyword-rich titles, meta descriptions, and alt tags.
c. User experience enhancement: Analyse user behaviour metrics and identify areas of improvement. Optimise website speed, mobile responsiveness, and navigation. Implement user-friendly design elements to improve engagement and decrease bounce rates.
d. Backlink analysis and acquisition: Audit your backlink profile to identify low-quality or spammy links. Disavow harmful links and focus on acquiring high-quality backlinks from authoritative sources within your industry.
May 2020 Core Update:
Objective: The May 2020 Core Update aimed to reward websites with comprehensive, authoritative content while addressing content quality, relevance, user experience, and trustworthiness.
Impact: If your website experienced fluctuations in rankings and organic traffic, a strategic approach will help recover and improve your performance.
a. Comprehensive content creation: Conduct thorough research to identify information gaps in your industry. Create comprehensive and well-structured content that answers users’ queries and provides valuable insights. Incorporate visuals, statistics, and case studies to enhance credibility.
b. Expertise and authority building: Establish your brand as an industry authority by creating expert content, publishing thought leadership articles, and participating in relevant conferences or webinars. Engage with influencers and seek opportunities for collaborative content creation. Build on your online reviews to gain organic trust.
c. User trust and experience optimisation: Highlight your expertise, credentials, and awards to build user trust. Optimise website security, privacy policies, and data handling practices. Focus on providing a seamless user experience through responsive design, easy-to-use navigation, and personalised recommendations.
d. Social proof and testimonials: Display user testimonials, reviews, and case studies to enhance credibility and trustworthiness. Encourage satisfied customers to leave reviews and share their positive experiences on social media platforms.
January 2020 Core Update:
Objective: The January 2020 Core Update emphasised content relevance and quality, highlighting Google’s commitment to accurate and trustworthy information.
Impact: If your website experienced a decline in rankings, strategic measures will help regain visibility and improve search performance.
a. Content refinement: Evaluate the relevance and quality of your content. Update outdated information, remove or improve thin content, and address any content gaps. Optimise your content for target keywords while ensuring it provides valuable information to users.
b. On-page optimisation: Review and optimise on-page elements such as title tags, meta descriptions, and headings. Incorporate target keywords naturally while ensuring a compelling and descriptive copy that entices users to click through to your website.
c. Technical SEO audit: Conduct a thorough technical SEO audit to identify and fix any underlying issues that may affect your website’s performance. Ensure proper indexing, crawlability, and sitemap functionality. Optimise website speed and mobile-friendliness.
d. User engagement enhancement: Improve user engagement metrics by enhancing your website’s user experience. Optimise call-to-action elements, improve site navigation, and provide easy access to relevant information. Encourage social sharing and interaction through social media integration and user-generated content.
Why do we need to stay in touch with algorithm updates?
Understanding the impact of Google algorithm updates and implementing strategic measures is essential for long-term SEO success. As experts in the field, CTO Digital is committed to assisting businesses in navigating these updates effectively. By focusing on content quality, relevance, user experience, and trustworthiness, businesses can adapt to algorithm changes, recover from any negative impacts, and improve their search visibility. Collaborate with CTO Digital to conduct comprehensive website audits, implement actionable strategies, and stay ahead of the ever-evolving SEO landscape. The way we like to ensure we are not affected by any updates done by Google, is to do SEO the right way. SEO takes time no matter what niche you are in, if an SEO company tells you they can get quick results, consider this article!