Understanding Google’s March 2024 Core Update
Google has recently done a core update, what did we learn?
As an SEO Agency that is trusted by hundreds of clients in the UK, the Far East and across the USA, keeping up to date with changes to Google’s algorithm is paramount. Recently, Google rolled out its March 2024 Core Update, impacting search results across various industries and regions. We have asked our team to take a look at this update and make it clear how this could be impactful to our clients.
What Is the March 2024 Core Update?
Google’s core updates are broad changes to its search algorithm, aimed at improving search results relevance, quality, and user experience. The March 2024 Core Update is no exception, and it has implications for how websites are ranked in search engine results pages (SERPs). While Google typically doesn’t disclose specifics about these updates, they can have a significant impact on website rankings and organic traffic.
Key Takeaways from the March 2024 Core Update:
Emphasis on User Experience: Google continues to prioritise user experience, rewarding websites that provide valuable, relevant content and a seamless browsing experience. This means that factors such as page speed, mobile-friendliness, and overall website usability are crucial for maintaining and improving search rankings.
Quality Content Matters: High-quality, authoritative content remains essential for SEO success. With the March 2024 Core Update, Google aims to surface content that demonstrates expertise, authoritativeness, and trustworthiness (E-A-T). Local SEO agencies should focus on creating informative, well-researched content that addresses the needs and interests of their target audience.
Local Search Optimisation: For businesses targeting local customers, optimising for local search is paramount. The March 2024 Core Update may have implications for local SEO, emphasising the importance of location-based signals such as Google My Business optimisation, local citations, and locally relevant content. Ensuring NAP (Name, Address, Phone Number) consistency across online platforms is also crucial for local SEO success.
Continuous Monitoring and Adaptation: SEO is not a one-time effort but an ongoing process that requires continuous monitoring and adaptation. Following the rollout of the March 2024 Core Update, it’s essential for local SEO agencies to monitor fluctuations in search rankings and organic traffic, identify areas for improvement, and adjust their strategies accordingly.
How CTO Digital Can Help:
At CTO Digital, we understand the challenges that businesses face in navigating the ever-changing landscape of SEO. Our team of experts specialises in local SEO strategies tailored to the unique needs of businesses across the UK. Whether you’re looking to improve your website’s visibility in local search results, optimise your Google My Business profile, or enhance your content strategy, or completely overhaul your branding and website design, we’re here to help.
What We Learnt?
The March 2024 Core Update represents another significant shift in Google’s search algorithm, underscoring the importance of user experience, quality content, and local search optimisation. This doesn’t change the way that SEO is done at CTO Digital as these metrics that Google is deeming more important than ever is something we already focus on. If you have kept up to date with our blog, you will see our core values align with this recent update.
As a local SEO agency, staying informed about these updates and adapting our strategies accordingly is essential for delivering results to our clients. By focusing on user-centric approaches and continuously refining our tactics, we can help businesses thrive in an increasingly competitive digital world. If you’re ready to improve your online presence and drive more traffic to your website, contact CTO Digital today for a personalised SEO strategy tailored to your business goals.
