Finding the right keywords for your business can be the difference in success and failure.
We believe, SEO should be at the heart of any marketing campaign not matter what industry you work in, whether you’re a locksmith, vape shop, accountant or even a marketing agency, you should be considering SEO. At the heart of effective SEO lies keyword research – the process of identifying the specific words and phrases that your target audience uses when searching for products, services, or information. In this guide, we’ll explore five valuable tips for finding keywords that will help boost your website’s visibility and drive organic traffic.
Using SEO Software
Effective keyword research often begins with the right tools. SEO software can streamline the process and provide valuable insights. Here are some popular tools and how to use them:
Google Keyword Planner: Google’s own tool offers keyword suggestions, search volume data, and competition analysis. You can access it through Google Ads.
SEMrush: SEMrush is a versatile SEO tool that allows you to find organic and paid keywords, track rankings, and analyse competitors.
Ahrefs: Ahrefs provides a comprehensive overview of keyword rankings, backlinks, and content analysis.
Moz Keyword Explorer: Moz offers keyword research tools and competitive analysis to help you find the most relevant keywords for your niche.
When using SEO software, start by entering a seed keyword related to your niche. The software will then provide a list of keyword suggestions along with metrics like search volume, keyword difficulty, and competition. Pay attention to long-tail keywords, as they often have less competition and can be highly targeted.
Related Searches on Google SERPs
Google’s Search Engine Results Pages (SERPs) can be a goldmine for keyword ideas. When you enter a search query into Google, scroll down to the bottom of the page to find the “Searches related to” section. Here, you can discover related search queries that can be potential keywords for your content.
To make the most of this resource, perform a few searches related to your industry or topic. Take note of the related searches that consistently appear. These are often popular and relevant keywords that you should consider targeting.
People Also Ask on Google
The “People Also Ask” (PAA) feature on Google SERPs provides a unique opportunity to understand what questions your target audience is asking. These questions can be a rich source of long-tail keywords and content ideas.
To utilise this feature effectively, conduct searches related to your niche and click on the questions in the “People Also Ask” box. This will expand the list of related questions. Take note of these questions and use them as inspiration for creating content that directly addresses your audience’s queries.
Analysing your competitors can reveal valuable keyword insights. Discovering what keywords are driving traffic to their websites can help you identify gaps in your own strategy and opportunities for improvement.
Start by identifying your main competitors in the online space. Tools like SEMrush and Ahrefs can assist in this process. Once you have a list of competitors, analyse their content and backlink profiles. Look for keywords they are ranking for and assess the competitiveness of those keywords.
Additionally, pay attention to the type of content that performs well for your competitors. Are there specific topics or formats that resonate with their audience? This information can guide your content strategy and keyword selection.
Put Yourself in Your Customer’s Shoes
Understanding your target audience’s mindset is crucial for effective keyword research. By putting yourself in your customer’s shoes, you can uncover the language they use and the pain points they’re trying to address through online searches.
To empathise with your audience, create buyer personas that represent your ideal customers. Consider factors like demographics, interests, and pain points. Once you have a clear understanding of your personas, brainstorm the keywords they are likely to use when searching for solutions or information related to your products or services.
Keywords Are The Key To Success
Keyword research is the foundation of successful SEO. By utilising SEO software, mining Google SERPs, exploring “People Also Ask” queries, analysing competitors, and empathising with your audience, you can unlock a treasure trove of valuable keywords. Incorporating these tips into your SEO strategy will help you improve your website’s visibility, attract more organic traffic, and ultimately achieve your digital marketing goals. Start implementing these tips today, and watch your SEO efforts soar to new heights. If keyword research is not something that you would like to do or even think about, we are here to help. Feel free to reach out to one of our SEO account manager and they will happily conduct some keyword research on your behalf free of charge, yes you heard that correctly, we offer keyword research for any UK business FREE OF CHARGE, what are you waiting for?